Made forbeing seen.

Archive — the first rack, 2019

Aura Studio 98 started with screen-printed tees made for friends, DJs, and the people still dancing when the lights came on.

Today we make limited runs between Seoul and Milan. Every drop has its own mood, every piece is built to become part of somebody else's story.

Wear it loud

Aura Studio 98 makes clothes for showing up, standing out, and taking the long way home. The uniform changes. The attitude does not.

We make fewer pieces and obsess over every one. Strong shapes, lasting fabrics, unexpected details. Nothing is here just to fill a rack.

Mix the polished with the undone. Dress a little too much for the grocery store. The best outfit is the one that feels unmistakably yours.

Chapter 04 is being written